Herald Square Dental and The Denture Center

Call (212) 689-0024

What Insignia can do for you.

After your cosmetic dentist approves your treatment plan, Insignia software will determine how to cut each bracket

at the appropriate angle for your teeth and shape

archwires specifically to your anatomy. Once the prescribed brackets and wires are fabricated and placed in your mouth, your teeth will follow a more direct path to their final result.

What does this mean to you? Shorter treatment time, fewer office visits and greater comfort.

Your cosmetic dentist is one of a select number of clinicians who is certified to use and chosen to offer Insignia’s cutting-edge technology. The cutting-edge technology of the system allows your clinician to fully maximize your treatment plan and design a beautiful and natural smile that’s personalized to your unique facial structure. Congratulations! You’re one of the first few to enjoy your very own custom designed Insignia smile.

Insignia Custom-Designed Orthodontics

The Insignia lab will digitally construct a virtual model of your teeth using a specialized 3-D scanner. Insignia software integrates these precision images to calculate your optimal bite and smile.

3-D Computer Image of your Customizsed Treatment Plan

A 3-D computer image of your customized treatment plan is then constructed for your doctor to thoroughly review before it is submitted. Like fingerprints, your smile is unique. There’s not another like it on the planet. Given the choice, wouldn’t you prefer that the orthodontic appliances used to create your new smile be tailored specifically to your anatomy? Now they can be with a remarkable breakthrough in orthodontic treatment…Insignia.

Custom Archwire

Unlike standard orthodontic appliances manufactured to treat a wide variety of patients, Insignia braces are designed specifically for you. Insignia utilizes 3-D imaging and precision manufacturing to determine, within fractions of a millimeter, the ideal treatment to straighten your teeth and improve your smile. This means greater comfort, shorter treatment time and a radiant smile that reflects your individuality.


So invisible ...

no one will notice.

Invisalign® uses a series of nearly undetectable aligners instead of brackets and wires. So even up close it's really hard for people to tell you're wearing Invisalign®. This new treatment can give you the smile you've always wanted without the braces you've always avoided.

No metal wires and brackets

Because there are no metal wires and brackets, Invisalign® is more comfortable than traditional braces. And because they are removable, eating, brushing and flossing are no problem.

You can still enjoy your favorite foods and smile without holding back. With Invisalign®, there's nothing to hide.

Diagnosis and treatment plan by an Invisalign®-trained dentist

Our office will give you an initial examination to determine if Invisalign® treatment is right for you. If it appears that Invisalign® is an option, we will take photographs, x-rays, and an impression of your teeth.

We will then complete further diagnostic analysis to verify that Invisalign® will work for you and create a treatment plan that will determine exactly how the teeth are straightened. At that time, we will be able to let you know if you qualify for orthodontic insurance benefits and the estimated cost and length of treatment.

When the treatment plan is complete, your records will be sent to Invisalign® along with the dentist's instructions. Using the latest advances in 3-D computer technology, Invisalign® will translate the instructions into a series of precisely customized aligners.

You will wear each set of aligners for about two weeks. Each set of aligners will gradually move your teeth closer and closer to the desired result. You will need to wear these aligners all the time except when you are eating, drinking, or cleaning your teeth.

Proven Results

In both clinical research and in orthodontic practices nationwide, Invisalign® has been proven effective at straightening teeth. Treatment takes about the same length of time as traditional braces and is far more comfortable. Thousands of patients are taking advantage of this revolutionary treatment.

Convenient treatment at our office

Throughout treatment, we will arrange for check-up appointments about every six weeks to make sure that treatment is progressing as predicted. As treatment nears completion, we will design a retention plan to help you keep your smile for life.

Talk to us today to see if Invisalign® is right for you

You can relax knowing that your treatment is being diagnosed and carried out by an Invisalign®-trained dentist, and enjoy the convenience of treatment at our office. We will even be able to finish your case with tooth whitening dentistry if you desire, to give you a gleaming, bright smile.

New York Cosmetic Dentistry: Get the Perfect Smile at The Denture Center: Herald Square Dental Associates!

Dr. Alfred Shirzadnia and Dr. Arthur Yam have trained with some of the world's most prominent cosmetic dental specialists. They are rapidly becoming known as New York's leading cosmetic dentists for people who want to look younger and feel better about their teeth.

What's in a smile? More than a badge of laughter, a bright white and perfect smile is the key to achieving self-confidence and to letting yourself shine as the "real you." At The Denture Center: Herald Square Dental Associates right here in New York, we see scores of patients struggling with the effects of stained, chipped, and crooked teeth.

The "real you" wants a chance to smile with more beautiful, youthful-looking bright white straight teeth! All you need to do is dial (212) 689-0024 or complete our online The Denture Center: Herald Square Dental Associates form to request a cosmetic dentistry consultation.

You don't need a celebrity's salary or stature to have bright, white, sparkling teeth!

Our cosmetic dentistry state-of-the-art tooth whitening treatments are effective at transforming discolored, stained, or aging teeth into a youthful, white smile - an extreme dental makeover with results you can see in as little as one visit!

Dental Veneers in New York

Have one or two problem teeth that are interfering with an otherwise beautiful smile?

Porcelain dental veneers from our are the answer! In as few as two visits, you can dramatically change the shape, color, and length of a tooth or two with custom dental veneers. These thin shells are unobtrusive and so natural-looking, you won't believe they're not your natural teeth! To learn more go read our article on Dental Veneers.

Today at The Denture Center: Herald Square Dental Associates we have exciting new biomaterials that can give your smile a lift without invasive treatments.

We can use ultra-thin porcelain veneers to correct chipped, weakened, or discolored teeth. No more yellow. No more gaps or embarrassing chips. And our veneers can return real structural integrity to damaged teeth, while leaving them looking as good (or possibly better) than the originals.

At The Denture Center: Herald Square Dental Associates, your veneers are custom made to fit over your natural teeth, with a finish more translucent to blend in with surrounding teeth. So people won't notice your tooth, they'll simply see your beautiful, natural smile.

Dental Crowns at The Denture Center

Do you have unsightly old fillings that keep you from smiling? Think crowns.

It's true that fillings stand out on a tooth and over time, the tooth will continue to deteriorate until the space that needs filling will become too large to sustain. Our cosmetic dentistry answer is a porcelain crown. This natural-looking "cap" covers the affected tooth and eliminates unsightly dark metal lines. Read our article on Dental Crowns to learn more.

Crowns, or caps for teeth, look and function just like natural teeth. We may recommend a crown if your tooth has enough decay that it cannot hold a filling, or if your tooth is cracked or broken and in danger of cracking down into the root if left unattended. A crown covers your tooth completely. It fits snugly at the gum and protects what remains of the natural tooth.

We may recommend a bridge be utilized to replace one or more teeth. These restorations are cemented onto the teeth and are referred to as "fixed" dentistry as opposed to a restoration of missing teeth with a removable appliance or partial denture.

Dental Implants in New York

What if you're missing teeth due to injury or illness?

Dental implants may be our cosmetic dentistry answer for you. Implants are the perfect-fit custom teeth permanently anchored into your jaw. They're so natural-looking, no one will ever notice you lost some teeth. Dental implants are only available for those with healthy and mostly in-tact oral tissues and jawbone ridges, so not all tooth loss patients may qualify, but we will find a cosmetic dentistry procedure for you! Read our article on Dental Implants to learn more.

If you are missing one or more teeth, you'll want replacements that are as natural as possible. If dentures don't work for you, you may consider dental implants. Unlike dentures, which can be removed, implants are permanently anchored into the jaw itself.

Usually we feel you are a good candidate for implants if you have jawbone ridges that are in good shape and healthy oral tissues. When the implant device is inserted into the jaw, a chemical and mechanical bond is formed. The jawbone actually grows into the implant.

With implants, we can get you a perfect fit, and they will look and feel as good as (or better than!) your original teeth.

Dental Bonding

Redesign your smile with dental bonding!

People looking for a fast, non-invasive procedure to replacing chipped teeth with sculpted tooth-like material need search no further! Our cosmetic dentistry solution for you might be dental bonding, an affordable and virtually painless way to repair dental flaws due to injury! Read our article on Dental Bonding to learn more.

Bonding can quickly fill in ugly gaps between teeth and repair chips and cracks

Bonding by Dr. Pasch is typically painless and can yield dramatic results in a single office visit. Essentially, bonding hides any natural flaws through the placement of a thin plastic coating on the front surface of the teeth.

After treating the tooth surface, Dr. Pasch applies a putty-like bonding material that is then sculpted, shaped and colored to suit your needs. A high-intensity light causes the plastic to harden after which the new surface is smoothed and polished.

Bonding can lighten stains, close gaps and even alter crooked or malformed teeth. At The Denture Center: Herald Square Dental Associates we can even utilize it to change the shape or color of a single tooth or if necessary to remake your entire smile.

Please call our office at (212) 689-0024 or 877-DENTURE for a cosmetic consultation.

Tooth-Colored Fillings at The Denture Center

Forget the "metal mouth" look - you can have your natural smile back again!

It's unpleasant to smile and flash a series of ugly old metal fillings. Our tooth-colored cosmetic dentistry restorations can help you achieve a beautiful, youthful smile that looks completely natural. Not only will you look beautiful, but your tooth-colored composite fillings are less likely to show wear or cause teeth to erode. Read our article on Tooth-colored Fillings to learn more.

As you can see, tooth-colored fillings can substantially improve the beauty of your teeth.

For over 100 years, dentistry has restored teeth primarily with a material made of mercury and silver. It has done its job well, although we have had to live with its weaknesses. Those weaknesses consist of cracking teeth due to expansion of the material, and restorations turning black as the silver in the material corrodes.

Now we have many ways to provide tooth-colored restorations at The Denture Center: Herald Square Dental Associates. We can use adhesives to bond tooth parts that look and act like teeth. We can provide a bright, healthy and strong smile with these exciting new techniques in adhesion dentistry.

Please don't hesitate to call us at (212) 689-0024 or 877-DENTURE if you believe you would benefit from these advancements. Together, we can help bring a smile back to your face.

Venus White Max

Jump start your whitening in an hour or less. Fast and effective, Venus White Max in-office whitening is your answer to an absolutely brilliant smile in a hurry. The difference will be dramatic-to you and everyone you meet!

 Call for an appointment:
(212) 689-0024

Make an Appointment
Herald Square Dental and The Denture Center
Practice Photo

Ian D. Pasch, D.D.S

Arthur Yam, D.D.S

Alfred Shirzadnia, D.D.S

Manuela McCall, DMD

Share |
Herald Square Dental and The Denture Center
224 West 35th Street Floor 16
New York, NY 10001
General Info: (212) 689-0024

 Call for an appointment:
(212) 689-0024

Make an Appointment